A list of the top 33 local search terms was presented in a recent article on Microeconomics about dominating local searches. Those in charge of law firm Internet marketing should take notice, as many items on this local search list directly addressed keywords relevant to the legal industry.If you are looking for more tips, check out visit
The Most Common Search Terms in Your Area
A keyword tool was used to compile the list of 33 top local search terms, which was then used to study five major US cities to see the keywords were often accompanied by a city modifier. The following items are on the list:
Number ten was a personal injury lawyer.
At number 14, there was a criminal lawyer.
At number 16, there was an accident lawyer.
Lawyers was number 18 on the list.
Number 23 was the location of the attorney.
This, of course, makes complete sense. After all, if anyone is injured in Cleveland, Ohio, he needs a lawyer who practices in Cleveland, not one who practices in Los Angeles, California.
Using the Local Search Term Market to Your Advantage
Although it makes sense that law-related keywords will be among the most frequently searched with city modifiers, figuring out what to do with that information can be a little more challenging.
To begin, you should understand that “local search words” indicate that people are looking for someone in their immediate area, and therefore include the location in their search. Local search terms include What + Where, according to Microeconomics. For example, a search for “divorce lawyer” isn’t a local search. A search for “divorce lawyer Houston Texas” is a local search, and several prospective clients conduct this type of search.
To profit from the market, you must first define the appropriate search words. Microeconomics recommends starting with a broad search (lawyer, solicitor, divorce lawyer, accident lawyer, etc.) to see what terms people use when looking for a lawyer in your profession. After you’ve figured out which keywords to use, look for a large city near you to get some more ideas. Microeconomics also recommends looking through an old phone book to see what keywords people use to scan for company categories.