In A View about The Siemon Law Firm
Changing the point of contact to be more compatible with the satisfaction of the customer would definitely increase the quality of the service the company offers, but it will not, on its own, bring about a fundamental shift in the service quality of the company. The company must analyse its innermost core for this — the primary leadership and the inspired values that these leaders depend on when constructing the character of the company.Interested readers can find more information about them at The Siemon Law Firm.
You can turn your firm from ordinary to exceptional only by achieving this degree of scope. Just as good as the standard of service that communicates through them are touch points. Service must be a clear reflection of the ideals of the organisation, made tangible by the whole company’s language and acts. Any point of touch becomes an expression of its specific brand of service when the acts of an organisation are an expression of its inspired values. But the idea of service must come from the heart of the inspired principles conceived by the top leadership of the organisation. I call these core principles the “V” location of the company. Any point of touch will align with the vision of the organisation when a company has a strong set of inspired principles. The organisation would not be able to develop the vocabulary, framework and processes required to ensure that all of its actions and interactions are commensurate with these values without the formulation of inspired values and the unity of intent these values provide. Any action taken by a corporation must represent its true identity and its in-spired values; otherwise, its integrity and credibility will be seriously harmed. What the company does, what it stands for, and the promises it makes and maintains, as an accurate reflection of the true identity of the company, must be seen and experienced by everyone — not just consumers. Only then will the in-spired principles become a core part of the identity of the company — the persona of the firm — an undeniable declaration of what the company stands for and what people can expect from the company, whether they are a customer or an adversary.