Marketing on social media, does it bring results for my business?
It’s clear that social media has grown dramatically over the last few years and that the number of Facebook users with more than 800 million active users is easily more than twice the size of the entire population of the United States!
The growth has been exponential and millions of people today post more personal and business information online than ever before. It’s happening with thousands of posts, tweets and uploads happening every hour at lightning speed. Interested readers can find more information about them at Raving Fan Marketing Agency.
Recent research undertaken by the Australian Interactive Media Industry Association (AIMIA) commissioned by Sensis Pty Ltd (May 2011, p. 10) shows that “62 per cent of Australian Internet users use a range of social media sites, with many visiting on a regular basis and others visiting at least a few times a week.” It is no wonder that millions of potential customers from around the world use this platform. However, understanding how these sites are being used and what is involved in sustaining or resourcing your business presence on these sites is also relevant. Your online footprint can stay around for a long time so don’t underestimate how this can impact your brand’s image on the marketplace. Spend some time thinking up front about if social media is right for your business.
- Try to learn first-It’s very important that you understand the fundamentals of how social media really works and how it is being used. How do the social media users and companies do? What does the outcome earn them? Maybe some of you think, how do I do that? Perhaps by setting up a personal account, then checking some of the features, or having a trusted friend to show you their account and lead you through, you might consider trying it out yourself. Alternatively, there are so many online tools and ‘how to’ products on social media that you can run a search on a specific subject of interest on Google or YouTube and watch the video tutorials for details.
- Comprehend your intent-What is your reason for social media use? How do you hope to achieve by using this for your business? It is really important that you identify your purpose for social media involvement (or any other marketing activity on that matter). You need to figure out why you’re involved. What are you hoping to achieve? Do you just want to create brand awareness, connect with your customers or find new opportunities for sales? Remember to be realistic about what you think you can achieve.
- If you opt for social media, which sites are best for you? — With a plethora of available social media sites, which ones are best for your business? Think about where your target audience will socialize online, and think about how much time and money you can reasonably devote to maintaining and managing your presence on the web. What these are for you right? You will find that some match better than others.
- Quality Content-When you decide that social media is right for your company, consider carefully how much and how much information you want to share in the online domain. Remember it is going to be there for a long time, so you need to make sure that your target audience has accurate and reliable information that is useful. It has to be relevant otherwise it won’t be read by people.