The Hidden Gem of Law Firm of Gianni Karmily, PLLC
A partner in a small Cleveland practise explained that we see the same problems over and over again. ” a partner in a small Cleveland practise explained. ” This requires us to think emotionally—to become more empathetic—to get inside our customers’ minds. But the truth is that the decision process of a client is driven more strongly by emotion than by any other single factor, even in the context of law. Emotion is a stronger influence on the decision-making process, but words are not even a close second, although we think in words is a common assumption. Interested readers can find more information about them at Law Firm of Gianni Karmily, PLLC.
While words play a central role in the communication of thoughts, we rarely use them to think. The law firm that acknowledges the important role emotions play in the decision-making process of its clients and adjusts its service accordingly will find new opportunities to provide increasingly higher levels of service to customers. Marketing of professional services is both knowledge-intensive and relationship-ship-intensive. In particular, knowledge sharing and relationship building are two essential components of providing quality legal advice for law firms, and they need to work together. Developing relationships with customers comes from sharing knowledge in ways that build trust and trust. Unfortunately, many lawyers are reluctant to share their knowledge with customers. Some would rather create a mystery shroud around their job, forcing customers to view them as essential—a particularly effective method for a lawyer who has already been successful in solving a customer’s previous legal problem. However, this approach almost always results in customers feeling insecure and vulnerable Marketing is an empathetic process. It requires lawyers to step back and become observers in the relationship between lawyer and client. We need to detach ourselves from our own views and old ways of thinking in doing so. This requires a change of perspective for most of us.